Ever wondered why Shippers need a freight broker? Why cannot they just deal with carriers straight away?
Well, some shippers do but it might or might not be the most efficient and cost effective way for both parties.
What is a Freight Broker?
A Freight Broker is a liaison between the Shippers and the carriers and serves as responsible mediator for efficient and timely delivery of shipment to the required destination.
While freight broker is responsible for dealing with shipper and carrier while arranging for delivery of goods at right place and right time, there is also responsibility to keep both parties well informed.
Sadly, past few years have seen some fluctuations in terms of these roles by some brokers while others performed their roles to the fullest.
Why is There a Need for Brokers?
That is a question worth considering!
But before that, let us highlight the challenges faced by Shippers and Carriers individually.
Challenges faced by Shippers:
- Keeping transportation costs down.
- Keeping up with customer/industry demands.
- Sourcing consistent, reliable carrier capacity.
- Keeping up with the latest technology solutions and demands.
- On-time pickup and delivery performance.
Now each of the above point requires a different and specific solution. Transportation costs not only includes the costs from shipper to destination but it also includes the costs of manufacturing (if shipper is manufacturer too), cost of shipping products internationally in some cases which could result in extra costs, adhering to shipment regulations, shipping route disruptions, damaged items, and much more. That was just first challenge and you can see each challenge can be categorized into a lot of sub-challenges.
A good broker can certainly help bring the costs down using their vast network of carriers and their previous experience if any.
Now if you are thinking, why spend time finding brokers when we can spend that time finding carriers, let me reiterate what I said earlier considering different aspects. You should look for a broker if following holds true for you:
You want to reduce transportation cost and time: While I certainly discussed earlier that freight brokers specializes in one thing, which is the mediation process and an ideal broker will ensure to make this process as smooth as possible.
You want to grow your business: Growing business is hard and especially considering the after-effects of pandemic, things are not easy. Having a freight broker gives you flexibility to focus on more important aspects of business rather than stressing about delivery of goods efficiently and timely.
You want a trusted partner to haul your shipment:
While we can't speak about other freight brokers but we can certainly tell that our partner, Cosmic Freight Group Inc. recognizes all these challenges faced by Shippers and stands at the forefront to help Shippers minimize these challenges by cutting the costs and keeping costs at the just prices. That does not meant they provide the carriers with less price but the key here is keeping the minimal profits while providing all the services that a freight broker would provide.
Even though Cosmic Freight Group is relatively new in the field, the company is designed to work on the principles of honesty and integrity. That is because the founder of the company started profession from the very basics and saw all the hardships that a carrier faces. While Shippers are often thought of as third party in the transportation hauling, Cosmic Freight ensures that Shippers' interests are held as priority while providing the carriers with the resources that they need.
If you want to contact Cosmic Freight Group for further business queries, please click on the following buttons accordingly and they will get back to you within 24 hours.
You can also email at info@cosmicfreightgroup.com